Azure Magazine Q&A: Design Victoria Founder Carla Sorrell on How to Build a Design Festival

Fresh from a third successful edition of Victoria’s nascent design fair, director Carla Sorrell talks us through her vision and programming strategy.

From May 1-4, B.C.’s capital played host to the third edition of Design Victoria, a four-day festival featuring installations, talks, tours and workshops — not to mention a memorable opening night party. Since launching in 2023, the annual fair has drawn a crowd that includes both industry professionals and the design-curious public; this year, it even introduced a series of events geared specifically to kids. As Design Victoria founder and director Carla Sorrell explains, that balance between networking opportunities and more community-oriented activities is core to the festival’s mission. “A big part of my motivation is to show young people those pathways into design that I missed when I was younger,” she says.

Read the full article by Eric Mutrie at azuremagazine.com