‍May 3 - 11:30am - Pacific Design Academy
Branding with Feeling: Psychology-Driven Design - Lynne Risk, Clare Talbot, Zoe Jensen

Great branding isn’t just seen—it’s felt. Branding with Feeling: Psychology-Driven Design explores how psychology, emotion, colour, and typography shape the way people experience brands. Join Creative Director and Design Instructor Lynne Risk, along with talented emerging designers Zoe Jensen and Clare Talbot from Pacific Design Academy, as they share insights from both seasoned and fresh perspectives. Through a blend of history, psychology, and real-world case studies, we’ll uncover the strategies behind emotional branding and how to create designs that truly resonate—because the best brands don’t just look good, they feel right.