‍May 3 - 1:30pm - Pacific Design Academy
Advertising Photography - Sergio Petraccone

From humble beginnings to a central position in today’s media landscape, we’ll cover how photography has shaped the ways in which brands communicate with consumers—influencing culture, emotions, and consumer behavior. Beginning in the late 1800s, this talk will highlight key milestones, like the rise of commercial photography during the Industrial Revolution, the visual storytelling techniques that elevated advertising photography to an art form, and the influence on consumer decision making that reveals how carefully crafted images resonate on a deeper emotional level to encourage action and create lasting impressions.